The question of hope today feels like a dangerous double-edged sword. A study of ourselves and the world surrounding us may make us believe that hope is a made-up concept designed to keep us pacified and unobservant. If you truly open your eyes to the struggles, injustice and turmoil of the world today, it’s easy to believe that hope is an illusion, something that no longer exists.
And yet, I believe there is hope. Not in the politicians, not in the governments and not in the leaders waging wars, but in the young people. I know that in ten years from now things will be so different, because young people see the world in ways the older generations cannot. They are open to diversity, compassion and kindness. They are the catalyst for change, and I believe we are heading towards a kinder, more inclusive future.
The song Hope for the Underrated Youth, is a unanimous raising of a fist by a generation tired of being overlooked. A defiant declaration of the right to live authentically and love unapologetically. It’s no longer the role of older generations to impose their so-called justice in an effort to suppress young voices. That era is over. The status quo exists to be challenged, and this generation is ready to show that they outnumber those at the top. When they rise together, the structures of oppression will fall.
A true hymn of power, truth and perseverance can be found in Yungblud’s powerful words.
The music video is yet another example of Dom’s brilliance as a visionary artist. He doesn’t settle for the simplicity of a standard video; instead, he delivers a gripping storyline condensed into just a few minutes. While the ending is heartbreakingly tragic, it leaves a profound mark, resonating with viewers long after the final frame fades. It’s a hauntingly powerful narrative.
There’s also a making-of video that offers a glimpse into Dom’s passion and dedication to his craft. It’s a testament to his abilities as a master storyteller—one whose art will leave an indelible mark on the future.
The song’s release sparked not only a celebration but a movement, merging artistic expression with political activism. A celebration of the track culminated in a bold gesture: the words “There’s hope for the underrated youth” were projected onto the Houses of Parliament in London.
In the end, this story is a strong one, giving courage and indeed hope to a generation far too often stuffed in a box, told they don’t know what they are talking about. Overlooking their strength, knowledge and a willingness to see the world though a different lens and work to make it better.
The BHC (Black Hearts Club) embodies this spirit. It represents a future worth fighting for—a future of inclusivity, diversity, and global transformation. The changes this generation will bring are not just inevitable but essential.
The future belongs to us, the Youth and the Young at Heart who want nothing more than the changes it will bring. Together, we are unstoppable.
Let’s make that future start today.